Well here is what my understanding is:
Going long is when you buy a share expecting it will go up over a certain period. So you will buy at price x and sell in future at y when y>x. So your profit is y-x.
Going short is when you sell a share(which you don't own!) expecting it will fall and then buy at a lower price. Say you sell at x and buy at y where y
There is risk associated with both methods. In case of long, if you buy a share and if it drops in value, you loose money. In case of short, you will loose money if the share price rises. Shorting a trade is for more experienced users due to the risk associated with it.
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